Our Story
Just Joan Co. isn’t about Joan. Joan is a representation of us.
IT’S JUST US - together in this world to love and support one another through grace and compassion.
At Just Joan we are sharing our passions for art and design with our customers. In addition, we share our compassion by donating a portion of our proceeds to help mental health & recovery programs.
Our products are handcrafted by a family of artists who have dealt with mental health struggles and are on their own roads of recovery. We appreciate your support in our journey and look forward to sharing our passion for compassion.
Alyssa Minatel | Owner & Designer
Just Joan was created & inspired by my grandmother whom I’ve never had the pleasure of meeting but have known in my heart my whole life.
After struggling with years of mental health concerns,
Joan found her way to heaven and resides as my guardian angel inspiring me everyday how important it is to take care of yourself mentally. In our heads we are our own worst enemy, battling our thoughts and insecurities weaving through our minds.
Joan was a passionate artist & compassionate mother, grandmother, sister, & friend. Her talents flow through every one of her 4 daughters and has continued to be passed down throughout our family. I was blessed enough to inherit her beautiful talent and cherish that connection we have.
Thank you for visiting Just Joan Co., learning our story and supporting our cause.